The moment we arrived in South Dakota last summer, we were inundated with pretzels.  They popped up everywhere we went, ubiquitous bags with a bold red logo. We had never heard of Dot’s Homestyle Pretzels before, but it quickly became apparent they were a “Pride of Dakota.”

I am not exaggerating: they were everywhere. Gas stations. Hardware stores.  Gift shops. Meat markets (and by that I mean butcher shops, not pick-up joints). Meat markets (and this time I do mean pick-up joints). At first, we didn’t bite. Literally. A pretzel is a pretzel is a pretzel, right? They’re crunchy and salty and, if I’m being honest, kinda boring. Not nearly as satisfying as a potato chip or a Triscuit or a Cheez-It. Hell, they even play second fiddle to Pepperidge Farms’ Flavor Blasted Xplosive Pizza flavored Goldfish crackers, and stickler for spelling that I am, that’s saying a lot.

Then one afternoon we were out shopping. I can’t remember what I was standing in line to buy – probably a miter saw or case of spark plugs or somethin’ – and there was a bowl of Dot’s next to the cash register with a sign that said, EAT ME.

After smirking a little, because I’ll always be a 12 y/o at heart, I decided to give ’em a try. See what all the fuss was about.

ONE BITE AND I WAS HOOKED.

These pretzels, guys. They are indescribable. A flavor xplosion much more intense than anything Pepperidge Farms ever bagged up. The secret to Dot’s? SPICES. There’s more than just salt flavoring these amazing little corkscrew-shaped nuggets from heaven. The exact mixture of spices is a secret – Dot won’t divulge that info (yes, she’s a real person, from a small town in North Dakota you’ve probably never heard of, who decided that regular pretzels were boring (see above) and figured she could come up with something better, so she puttered around her kitchen, experimenting with different seasoning combinations until she got it just right (and isn’t that the most North Dakota thing ever!?)) – but there’s definitely a hint of ranch dressing in there (hello, buttermilk!), and garlic and onion, and a touch of cayenne to give them a slight burn. It’s a complex flavor profile that will have you wondering why nobody else thought to MacGyver up pretzels before!

With all those secret herbs and spices, Dot is like the Colonel Sanders of the snack world, minus the all-white wardrobe.

I’m not saying these things are particularly good for you. Anything that contains carboxymethyicellulose can’t be! But one bite in and you won’t care, because you have just found Utopia, my friend. A land of unicorns and rainbows and the most delicious pretzels in the world. Forget the 72 afterlife virgins you’ve been promised if you’re Muslim; you’d trade them all in for one bag of Dot’s Homestyle Pretzels if you could. These are true Paradise.

Suffice it to say, we count ourselves among Dot’s biggest fans now. There is always a bag (or five) in our cupboards. And, we’ve been spreading the Dot’s love! Sending them to family and friends far and farther. Just today, I had four bags delivered to my former Fuel coworkers back in Camas, Washington. Apparently the moment Hana opened the UPS box, 20 colleagues descended upon her en masse, demanding their share of pretzels, too. And now there are 20 more Dot’s fans in the world, only they’re kinda out of luck, because the snack is a lot harder to find in the Pacific Northwest. If you walk into a hardware store in Portland looking for pretzels, you’re going to be stuck with nails and electrical tape and stuff. How boring! One more reason I am #teammidwest now.

If you’ve never tried Dot’s, I feel sorry for you. But fortunately, there’s this marvelous invention called the internet. Dot’s has a website (which I linked to above). Dot’s accepts all major credit cards. (And no, Dot’s did not pay me to endorse their product – though I wouldn’t turn down a few free bags of pretzels for all this publicity.

D’ya hear me, Dot?