I am annoyed with Liberty Mutual, and I’m not even a customer.
It’s their jingle. I hate it. Seriously, some guys got paid big bucks to sit around a table in a fancy conference room and come up with this?!
I assume there was a table and a conference room, but maybe they were down at the corner pub, three sheets to the wind, throwing darts at a board instead. As far as jingles go, this sucks. All they’re doing is repeating their company name a bunch of times. Three Libertys is bad enough, but then they have the gall to add a fourth. You know, to really ram it down our throats. Every time this commercial comes on I am tempted to throw my remote at the TV. The only reason I don’t is because I’m using it to fast-forward through the inanity.
All I know is, if these guys want to compete with Geico and Progressive, they need to step up their game. Those companies know a thing or two about clever ads. And I’m not the only one with a disdain for the jingle. There’s an entire Reddit thread devoted to the topic. My favorite comment? Like a sadist mashing their thumb onto an open sore they’ve created from weeks of abuse, wear, and mindless repetition.
You know whose ads I don’t despise? My new company’s. I immersed myself in our brand guidelines last week, and for a corporation that’s 100+ years old and serving a rural populace in a very conservative state, our campaigns are surprisingly cutting edge. I especially like our new truck wraps; two that stand out in particular are:
- Driver Instructed Not to Exceed 186,000 Miles Per Second
- Californians Surf the Internet. We Wrangle It.
Pretty cool, huh? I’m glad I’ll be able to write creative, witty copy for CenturyCo. That’s my jam, man!
I got through my first week without a hitch. There’s lots to learn, but also, plenty of writing and editing, so I was able to contribute immediately. Because my company takes COVID very seriously, we all pretty much lock ourselves in our offices all day long. It’s funny; most of our meetings and conversations take place over Microsoft Teams, so we’ll be wearing headsets and video chatting with one another even though our offices are just a few feet apart. Our Marketing Director, whom I have nicknamed Hank Schrader—because he’s the spitting image of Hank Schrader—doesn’t even have a window next to his door, so there was one day last week where I literally saw him in person for five seconds. It’s a little jarring, but I always say I’m my own best company, so I’m happy to report I get along with me just fine.
Halloween was surprisingly normal. We got quite a few trick-or-treaters; maybe a couple dozen? Not as many as last year, but more than expected given the pandemic. Tara had the bright idea to hand out candy with kitchen tongs, which most of the parents appreciated.
We also couldn’t pass up the opportunity to make our own not-so-subtle political statement.
Normally we’d be down in the basement listening to records and playing cards, but with so many people coming to the door, we improvised with cribbage at the kitchen table and Spotify playing over our Echo. Alexa made a fine DJ, I might add.
Remember how we started the week with close to a foot of snow on the ground and below zero temps? Yeah…it’s all completely melted now. Our topsy-turvy weather did a 180 and it’s going to be well into the 70s most of the week. Pushing 80º on Tuesday. But then next Sunday, cold and possibly snowy. It’s impossible to get used to any sort of climate regularity around here, I swear!
Since I’m not prepared for NaNoWriMo this year, I was tossing around the idea of doing a blog post every day in November instead. Really not sure I want to subject you guys to that (or put pressure on myself, for that matter). The jury’s still out. If you see me tomorrow, you’ll know it’s a go.